Custom Typeface Design for Branding

S6 Foundry develops custom typefaces and typographic systems for brands, agencies, and institutions. Each project is designed to bring clarity, distinction, and long-term consistency to brand identity across print, editorial, and digital environments.

Custom typeface design offers a level of control and precision that cannot be achieved with off-the-shelf fonts. At S6 Foundry, bespoke fonts are developed as structured systems, ensuring that typography is fully aligned with the identity, tone, and operational needs of each brand.

What We Do

Projects range from the development of custom wordmarks to complete type families designed for use across brand identity systems. Each typeface is constructed to function reliably across different contexts, from large-scale campaigns to detailed editorial layouts and digital interfaces.

The objective is not only to create a distinctive visual voice, but to ensure that typography performs consistently wherever it is applied.

MI MI custom type design

Why Custom Typefaces

A custom typeface allows a brand to move beyond generic solutions and establish a coherent typographic presence. It provides control over tone, hierarchy, and expression, while ensuring consistency across all outputs. As brands expand across platforms and media, typography becomes a critical structure through which identity is maintained.

Process

Each project begins with an analysis of the brand context, including its positioning, audience, and communication needs. This informs the development of a typographic direction, followed by iterative design and refinement. The final outcome is delivered as a complete and functional system, ready for integration across print and digital environments.

As type designers, we’re trained to see how forms interact and how to tune them for maximum effect. That same skillset applies to logo systems, icons, and brandmarks—especially in digital environments where precision matters most.

Application

Custom typefaces developed by S6 Foundry are used across a wide range of applications, including brand identity systems, editorial design, digital interfaces, and communication campaigns. In each case, the typeface is expected to perform as part of a broader system, supporting clarity, hierarchy, and long-term consistency.

S6 Foundry works with organisations seeking typographic systems that combine precision, flexibility, and distinct character. The aim is to create solutions that are not only visually distinctive, but structurally capable of supporting a brand over time. For enquiries regarding custom typeface design, please get in touch.

Custom Logotype Development & Typeface Adaptation

Projects range from the development of custom wordmarks and logotype refinements to complete type families designed for use across brand identity systems. Each intervention is approached with the same level of precision, whether evolving an existing typographic asset or constructing a system from the ground up.

Logotype refinement and typeface adaptation allow brands to retain recognisable elements while introducing greater control, coherence, and distinction. These projects often act as a focused entry point, aligning typography more closely with the identity without requiring a full custom typeface from the outset.

Across all scales, each typeface is constructed to function reliably in context, from large-scale campaigns to editorial layouts and digital interfaces. The objective is not only to create a distinctive visual voice, but to ensure that typography performs consistently wherever it is applied.

Case Histories

Contact us

What do you want to know?