The brief was to design a brand identity, which would be recognizably part of the Regione Umbria but would still stand out from within the main brand as a playful bright spot. It had to appeal to both the consumer and the various stakeholders involved in the project.
Salt & Pepper designed a brand identity based around a bespoke typeface and stylistic photography. Developing a visual language that was used digitally and in print design. This visual language was developed, including a word mark, type, composition system, and a graphic language of textures and colours that reflect the highly tactile and sensual nature of the Ceramica in Umbria experience.
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