Hupla Metric is a grid-based display typeface shaped by playful proportions, exaggerated rhythm and a strong sense of movement. Its systematic construction is disrupted by softer details and unexpected forms, creating typography that feels structured without becoming rigid.
Hupla Metric performs particularly well across branding, packaging, editorial headlines, motion graphics and cultural communication where typography is expected to create atmosphere and individuality rather than remain neutral or invisible.
Hupla Metric offers designers a flexible display system with strong character, graphic impact and enough structural consistency to remain recognisable across changing formats and scales.
Hupla Metric can be adapted specifically for your brand—from individual characters and alternate modules to tailored weights, symbols or a complete proprietary display system.
